Acko Health Insurance, a division of Acko General Insurance Limited, represents a new-age, digital-first approach to health insurance in India. Founded in 2016 by Varun Dua, Acko has rapidly emerged as a disruptor in the general insurance space, offering simplified, transparent, and customer-centric insurance products through digital channels. Licensed by the Insurance Regulatory and Development Authority of India (IRDAI), Acko operates as India’s first fully digital general insurance company.
While Acko provides a range of general insurance products—including motor and travel—its health insurance segment is gaining considerable traction for its innovation, affordability, and digital servicing capabilities.
Corporate Overview
Headquartered in Mumbai, Acko leverages a 100% digital operating model to eliminate intermediaries, reduce operational costs, and deliver seamless insurance experiences. The company has secured funding from marquee investors including Amazon, Lightspeed Venture Partners, Ascent Capital, and Swiss Re, underscoring its global credibility and financial resilience.
Acko's core value proposition lies in offering straightforward health insurance plans, instant policy issuance, and tech-enabled claim processing with minimal paperwork.
Product Portfolio
Acko’s health insurance offerings are designed for tech-savvy, urban consumers looking for no-fuss, digitally managed policies. Key products include:
Acko Standard Health Plan: Covers hospitalization, pre- and post-hospitalization expenses, day-care procedures, ambulance charges, and more, with flexible sum insured options up to ₹1 crore.
Acko Platinum Health Plan: Premium variant offering additional features such as unlimited teleconsultations, second medical opinions, and mental health coverage.
Group Health Plans: Tailored for SMEs and startups with employee wellness programs and low-cost premiums.
Microinsurance Products: Bite-sized insurance plans (starting as low as ₹49) offering specific coverage such as dengue, COVID-19, and daily hospital cash benefits.
OPD and Wellness Plans: Standalone options covering diagnostics, doctor consultations, pharmacy expenses, and preventive health checks.
Key Features and Differentiators
Fully Digital Journey: Policy purchase, claims, endorsements, renewals, and servicing are all managed through Acko’s website and mobile app, reducing friction for the customer.
Instant Claims Process: Claims are processed digitally with rapid approvals—many within 2 hours—especially in network hospitals.
No Paperwork: Entire process from proposal to claim is paperless, supported by e-KYC and integrated health records.
Low Premiums: Operational efficiencies from a digital model allow for highly competitive pricing.
Customized Plans: Use of AI and data analytics enables personalized coverage suggestions based on user profiles and behavior.
24x7 Digital Support: Customer queries and claims are handled through automated platforms and real-time assistance.
Financial Strength & Market Position
Although a relatively new entrant, Acko has covered over 70 million customers across its insurance verticals and has shown consistent year-on-year growth in gross written premiums (GWP). The company enjoys strong solvency margins and has invested significantly in technological infrastructure to drive scale, compliance, and service efficiency.
Strategic Direction
Acko is strategically focused on capturing India’s growing urban millennial and digitally active health insurance segment. The firm’s priorities include expanding its retail health footprint, increasing corporate tie-ups, and leveraging data-driven health insights to build proactive health solutions. With its agile business model and technology-led platform, Acko is positioned to be a long-term game-changer in India’s health insurance landscape.
